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Reference : UMR5593-SOPELB-001
Workplace : LYON 07
Date of publication : Tuesday, March 17, 2020
Type of Contract : FTC Scientist
Contract Period : 8 months
Expected date of employment : 1 June 2020
Proportion of work : Full time
Remuneration : between 2675 à 3805€ gross
Desired level of education : PhD
Experience required : 1 to 4 years
Attempts to encourage sustainable consumption through conventional information campaigns are likely to meet at best with limited success. Little is known about the actual effect of eco-labels, and interest has recently turned to the potential use of “nudges”. Consequently, policy-makers have a range of options available to regulate “green” consumer behaviour (e.g., eco-labels, carbon footprint information, descriptive and injunctive norms, fiscal systems, laws, or some combination of these) but little guidance in how to choose between these options. We aim to provide a common behavioural framework for understanding the separate and combined effects of these regulatory systems, and to evaluate their relative effectiveness in a realistic online grocery consumption setting. An additional aim is to learn about choice architectures for online interfaces that are likely to facilitate sustainable consumption.
In iSUSTCON we propose an integrative psychological framework for evaluating the likely information-processing costs (high or low) or motivational effects (positive or negative) of various policy interventions (eco-labels, numerical carbon labels, social and injunctive norms, bonus-malus fiscal systems) which in turn are likely to affect the success of these policy interventions. We focus extensively on eco-labels and make a hitherto unmade distinction between intra-categorical eco-labels and numerical carbon labels that are liable to facilitate inter-categorical processing. This distinction is important, as inter-categorical processing should a priori lead to product substitutions (e.g., meat and dairy by fruit and vegetable) which lead to greater carbon footprint reductions than most intra-categorical substitutions (e.g. standard jam and pasta by “bio” products). We propose a programme of empirical research which will test predictions about the effectiveness of these policy measures in different conditions (Work packages 2-4), using student samples in Aix-Marseille and Toulouse. On the basis of these findings, we will then compare the effectiveness of selected policy measures in a representative sample of the French population using the same controlled setting, namely the Greenshop shopping platform. These data will then be subjected to econometric modelling in order to draw policy implications (Work package 5, Toulouse and Lyon). This analysis will help identify general principles that can be transposed to guide policy makers in other domains of consumption (e.g., domestic energy use, manufactured goods, transport).
Within workpackage 5 the researcher will have to:
• Manage the whole process of experiments on virtual shopping platform (Greenshop) with large scale Internet panels, in collaboration with a marketing agency (to be selected)
• Ascertain the technical and scientific quality of collected data (representativeness, experimental design, etc.)
• Perform the statistical analysis
• Write papers for scientific journals
• Research experience (PhD in economics)
• Command of econometric methods
• Scientific publications in English
• Command of experimental studies in social sciences
The Laboratory Aménagement Economie Transports (LAET, www.laet.science) is a UMR of the CNRS, the University of Lyon 2 and the ENTPE. It currently has 28 permanent staff and 34 contract staff (engineers, teachers, researchers and doctoral students). Its research activity focuses mainly on transport-mobility and territories interactions with a main disciplinary anchoring in economic sciences and in urban planning and development. Political science, management and sociology are also represented in the unit.
The researcher will work in close collaboration with the project members, Charles Raux in Lyon and, in Toulouse, Denis Hilton (project coordinator), Stefan Ambec and Henrik Andersson.
Constraints and risks
Presence required in Toulouse most of the time. Frequent trips between Lyon and Toulouse.
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